11月18日,以“新(xin)動(dong)(dong)力(li)(li)(li) 領未來”為主題的(de)2022得(de)(de)(de)(de)力(li)(li)(li)電(dian)(dian)(dian)動(dong)(dong)工(gong)具(ju)戰略(lve)發(fa)布會(hui)在蘇(su)州(zhou)園(yuan)區(qu)香格里拉大酒(jiu)店(dian)盛大舉行。得(de)(de)(de)(de)力(li)(li)(li)集團(tuan)執行總(zong)(zong)(zong)裁(cai)陳雪(xue)強(qiang)、副總(zong)(zong)(zong)裁(cai)王玉靜(jing)、品牌(pai)設計(ji)(ji)總(zong)(zong)(zong)監Bertrand Fournier以及蘇(su)州(zhou)得(de)(de)(de)(de)力(li)(li)(li)工(gong)具(ju)公司(si)總(zong)(zong)(zong)經(jing)理產國(guo)松、杭州(zhou)得(de)(de)(de)(de)力(li)(li)(li)工(gong)具(ju)公司(si)總(zong)(zong)(zong)經(jing)理鮑慧挺、得(de)(de)(de)(de)力(li)(li)(li)工(gong)具(ju)營銷(xiao)公司(si)總(zong)(zong)(zong)經(jing)理黃超等眾多領導悉數到場,與(yu)得(de)(de)(de)(de)力(li)(li)(li)電(dian)(dian)(dian)動(dong)(dong)工(gong)具(ju)全國(guo)經(jing)銷(xiao)商伙伴(ban)一(yi)同(tong)解讀得(de)(de)(de)(de)力(li)(li)(li)電(dian)(dian)(dian)動(dong)(dong)工(gong)具(ju)戰略(lve)規劃(hua),共商發(fa)展(zhan)大計(ji)(ji)。發(fa)布會(hui)首次向外界展(zhan)示了(le)得(de)(de)(de)(de)力(li)(li)(li)蘇(su)州(zhou)智能電(dian)(dian)(dian)動(dong)(dong)工(gong)具(ju)制造(zao)基地(di),同(tong)時發(fa)布了(le)自主研發(fa)、擁有核(he)心技(ji)術的(de)得(de)(de)(de)(de)力(li)(li)(li)“紅(hong)芯”系(xi)列電(dian)(dian)(dian)動(dong)(dong)工(gong)具(ju)新(xin)品,全新(xin)基地(di)、重(zhong)磅新(xin)品將為得(de)(de)(de)(de)力(li)(li)(li)工(gong)具(ju)的(de)全產業(ye)鏈(lian)布局(ju)帶(dai)來新(xin)的(de)跨越式(shi)發(fa)展(zhan),也為中(zhong)國(guo)五(wu)金機電(dian)(dian)(dian)行業(ye)注入新(xin)的(de)力(li)(li)(li)量(liang)。
瞄準電(dian)動工具全球(qiu)市場,得力自建電(dian)動工具智(zhi)能制(zhi)造基地
得力(li)集團(tuan)創(chuang)建(jian)(jian)于(yu)1981年(nian)(nian),是全球知(zhi)名的(de)文創(chuang)科技型企業(ye)(ye)(ye),經過(guo)四十多年(nian)(nian)的(de)耕耘,在生(sheng)(sheng)產(chan)(chan)制(zhi)造(zao)、產(chan)(chan)品(pin)(pin)和(he)技術的(de)創(chuang)新與研發(fa)、產(chan)(chan)業(ye)(ye)(ye)布(bu)局和(he)管理(li)升級方面擁有(you)深(shen)(shen)厚的(de)積淀。2016年(nian)(nian),秉承打造(zao)國(guo)(guo)際領先工(gong)(gong)(gong)具(ju)品(pin)(pin)牌的(de)理(li)念,得力(li)開(kai)始(shi)進軍工(gong)(gong)(gong)具(ju)產(chan)(chan)業(ye)(ye)(ye),并(bing)于(yu)2017年(nian)(nian)攜手(shou)德國(guo)(guo)頂尖設(she)計(ji)團(tuan)隊精心打造(zao),重塑品(pin)(pin)牌與設(she)計(ji),為(wei)產(chan)(chan)品(pin)(pin)注入德系設(she)計(ji)基因,為(wei)用(yong)戶打造(zao)耐用(yong)、創(chuang)新、專業(ye)(ye)(ye)、卓(zhuo)越的(de)工(gong)(gong)(gong)具(ju)產(chan)(chan)品(pin)(pin)。歷(li)經6年(nian)(nian)發(fa)展,得力(li)工(gong)(gong)(gong)具(ju)已逐(zhu)步構建(jian)(jian)了從(cong)五(wu)金工(gong)(gong)(gong)具(ju)到電(dian)動(dong)工(gong)(gong)(gong)具(ju)、機電(dian)設(she)備的(de)產(chan)(chan)業(ye)(ye)(ye)布(bu)局,躋身(shen)中國(guo)(guo)工(gong)(gong)(gong)具(ju)行業(ye)(ye)(ye)頭部(bu)品(pin)(pin)牌行列,并(bing)在歐(ou)洲、東南亞(ya)等國(guo)(guo)際市(shi)(shi)場備受青睞。此次建(jian)(jian)立集生(sheng)(sheng)產(chan)(chan)、研發(fa)、制(zhi)造(zao)、檢測等為(wei)一(yi)體的(de)蘇州電(dian)動(dong)工(gong)(gong)(gong)具(ju)智能制(zhi)造(zao)基地,是得力(li)深(shen)(shen)度布(bu)局電(dian)動(dong)工(gong)(gong)(gong)具(ju)市(shi)(shi)場的(de)又一(yi)個重大舉措。
行(xing)業(ye)(ye)數(shu)據顯示,近(jin)年來全(quan)(quan)球(qiu)電(dian)動(dong)工(gong)具(ju)(ju)行(xing)業(ye)(ye)市(shi)(shi)場規模(mo)不斷增長,2021年全(quan)(quan)球(qiu)市(shi)(shi)場規模(mo)達(da)232億美(mei)元,近(jin)十年復合年增長率超5%。中(zhong)國雖是電(dian)動(dong)工(gong)具(ju)(ju)的(de)生產(chan)(chan)(chan)大國,但缺少(shao)綜合型頭部品(pin)牌(pai)。此(ci)次戰(zhan)略發布,得(de)(de)力宣告全(quan)(quan)面進軍電(dian)動(dong)工(gong)具(ju)(ju)產(chan)(chan)(chan)業(ye)(ye),致(zhi)力將得(de)(de)力工(gong)具(ju)(ju)打造成為(wei)五金機電(dian)行(xing)業(ye)(ye)領導品(pin)牌(pai),并(bing)就相關的(de)戰(zhan)略準備、發展(zhan)目(mu)標(biao)、產(chan)(chan)(chan)品(pin)布局(ju)、科研和生產(chan)(chan)(chan)供應(ying)能(neng)力等做了全(quan)(quan)面闡述。得(de)(de)益于(yu)得(de)(de)力深厚的(de)產(chan)(chan)(chan)業(ye)(ye)發展(zhan)基礎(chu),作為(wei)集團高質量可(ke)持續發展(zhan)的(de)下一個增長極和動(dong)力引擎,得(de)(de)力工(gong)具(ju)(ju)通過(guo)全(quan)(quan)新的(de)電(dian)動(dong)工(gong)具(ju)(ju)產(chan)(chan)(chan)品(pin)線布局(ju)和全(quan)(quan)新投產(chan)(chan)(chan)的(de)得(de)(de)力蘇州電(dian)動(dong)工(gong)具(ju)(ju)智能(neng)制造基地,為(wei)未來得(de)(de)力工(gong)具(ju)(ju)在全(quan)(quan)球(qiu)電(dian)動(dong)工(gong)具(ju)(ju)市(shi)(shi)場贏得(de)(de)占(zhan)位邁出堅實的(de)一步。
匠心打造戰略(lve)新(xin)品,得(de)力(li)電動工具引(yin)領行業技術創(chuang)新(xin)
經(jing)過近幾(ji)年的(de)(de)(de)深耕發(fa)(fa)展(zhan),得力(li)(li)工(gong)(gong)(gong)具(ju)已(yi)基本實現了企業(ye)(ye)級市場和個(ge)人消(xiao)費(fei)市場的(de)(de)(de)產(chan)(chan)(chan)品(pin)全覆(fu)蓋,包括手動工(gong)(gong)(gong)具(ju)、測量(liang)工(gong)(gong)(gong)具(ju)、電(dian)子電(dian)工(gong)(gong)(gong)、工(gong)(gong)(gong)業(ye)(ye)工(gong)(gong)(gong)具(ju)、電(dian)動機電(dian)等多個(ge)行業(ye)(ye),涉及(ji)(ji)建筑工(gong)(gong)(gong)程、園(yuan)林園(yuan)藝、機電(dian)維修、居家(jia)工(gong)(gong)(gong)具(ju)等應用(yong)場景(jing)。電(dian)動工(gong)(gong)(gong)具(ju)行業(ye)(ye)屬于(yu)高(gao)技(ji)術含量(liang)的(de)(de)(de)產(chan)(chan)(chan)業(ye)(ye),依托國際(ji)化的(de)(de)(de)產(chan)(chan)(chan)品(pin)外觀設(she)計、強大的(de)(de)(de)研(yan)發(fa)(fa)團隊及(ji)(ji)數字化生產(chan)(chan)(chan)能力(li)(li),得力(li)(li)電(dian)動工(gong)(gong)(gong)具(ju)家(jia)族(zu)產(chan)(chan)(chan)品(pin)涵蓋了工(gong)(gong)(gong)業(ye)(ye)級、專業(ye)(ye)級、工(gong)(gong)(gong)匠級以及(ji)(ji)家(jia)用(yong)工(gong)(gong)(gong)具(ju)等多個(ge)系列,滿(man)足不同消(xiao)費(fei)需求和應用(yong)場景(jing),持續(xu)給(gei)全球消(xiao)費(fei)者(zhe)高(gao)價(jia)值高(gao)體驗的(de)(de)(de)產(chan)(chan)(chan)品(pin)。此次(ci)發(fa)(fa)布的(de)(de)(de)“紅(hong)芯”系列新品(pin)采用(yong)得力(li)(li)自主創(chuang)新研(yan)發(fa)(fa)的(de)(de)(de)“三電(dian)技(ji)術”:超能電(dian)機平(ping)臺、智享電(dian)池平(ping)臺以及(ji)(ji)自主研(yan)發(fa)(fa)大算力(li)(li)芯片(pian),產(chan)(chan)(chan)品(pin)能效實用(yong)率(lv)優、使用(yong)壽命長,更適合長時(shi)間連續(xu)作業(ye)(ye)要求,其技(ji)術水平(ping)行業(ye)(ye)領(ling)先(xian),這對得力(li)(li)工(gong)(gong)(gong)具(ju)來說(shuo),既是一次(ci)全新的(de)(de)(de)技(ji)術突破(po),也是產(chan)(chan)(chan)品(pin)創(chuang)新升級的(de)(de)(de)重要里(li)程碑。
發布會上,得(de)(de)力(li)全(quan)系列電動工(gong)具(ju)(ju)產(chan)品的(de)各(ge)大優勢得(de)(de)到全(quan)方位展現,尤其是(shi) “紅(hong)芯”系列新(xin)品,在(zai)展示和體(ti)驗中(zhong)贏(ying)得(de)(de)了經銷商(shang)伙伴們(men)的(de)一致好評,引(yin)起現場熱烈反響。此(ci)外,得(de)(de)力(li)集團執行總裁陳雪(xue)強在(zai)會上表(biao)示:“未(wei)來(lai),得(de)(de)力(li)工(gong)具(ju)(ju)將(jiang)進一步完(wan)善五金工(gong)具(ju)(ju)、電動工(gong)具(ju)(ju)、機電設(she)(she)備方面的(de)全(quan)產(chan)品布局。同時得(de)(de)力(li)工(gong)具(ju)(ju)將(jiang)基于(yu)全(quan)面專業的(de)研發、設(she)(she)計(ji)、制造(zao)能(neng)力(li)以及(ji)品牌建設(she)(she)、渠道賦能(neng)能(neng)力(li),與所有的(de)經銷商(shang)伙伴們(men)一起聚力(li)同行,攜手共進。”
作為全球領(ling)先的多(duo)工(gong)作學習場景(jing)整體(ti)(ti)(ti)解決(jue)方(fang)(fang)案的領(ling)導(dao)者,得(de)(de)(de)力(li)集(ji)團擁(yong)有文(wen)具(ju)、辦公、工(gong)具(ju)、體(ti)(ti)(ti)育(yu)、家具(ju)、B2B等多(duo)個產(chan)業(ye)布(bu)局,得(de)(de)(de)力(li)工(gong)具(ju)是(shi)集(ji)團多(duo)工(gong)作場景(jing)整體(ti)(ti)(ti)解決(jue)方(fang)(fang)案深度(du)發展的重要實踐,也是(shi)得(de)(de)(de)力(li)集(ji)團產(chan)業(ye)發展的新(xin)引擎。此次得(de)(de)(de)力(li)在(zai)五金(jin)機電領(ling)域全面發力(li)電動(dong)工(gong)具(ju)產(chan)業(ye),既是(shi)得(de)(de)(de)力(li)工(gong)具(ju)瞄準市場機會(hui),不斷完善全產(chan)業(ye)鏈布(bu)局,也將助力(li)中國企業(ye)在(zai)全球電動(dong)工(gong)具(ju)領(ling)域贏得(de)(de)(de)競爭(zheng)話語權。未(wei)來,得(de)(de)(de)力(li)將持續(xu)秉承 “創(chuang)造美好(hao)產(chan)品(pin),服務全球用戶”的使命,深化文(wen)創(chuang)科技型產(chan)業(ye)集(ji)團的全新(xin)定位,朝(chao)著成為五金(jin)機電行業(ye)領(ling)導(dao)品(pin)牌的偉大(da)目標邁進,承擔大(da)國品(pin)牌的責任和擔當!